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Musa Fitness Challenge

2024 season branding and art creative for Musa Fitness Challenge

Musa Fitness Challenge - Thumbnail
Category
Creative
Year
2024
Committed as
CFP Operator
Scope
Branding, Art, Photography, DJing
Collaborator
Shin Gain

Musa Fitness Challenge is a project created and operated by Gain, who lived with me in Daejangang. Starting with creating the logo when this project began in 2023, I also made a new logo and t-shirts for the 2024 season. I also did photography from time to time and participated as a DJ at the pool party.

The logo expresses a dynamic mood befitting a fitness brand, and when making t-shirts, I adopted background colors within achromatic colors so that they would be different for each team but not too flashy for Korean members to wear comfortably to the gym.

Musa Fitness Challenge - Image 1
Musa Fitness Challenge - Image 2
Musa Fitness Challenge - Image 3